Who Is The Old Man In The Happy Madison Opening Marketing Advantage – Small Business

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Marketing Advantage – Small Business

Small businesses have strong advantages over large businesses when it comes to marketing. But small businesses often miss out on these benefits because they are drawn to the big business model.

A popular marketing strategy for large businesses is to use what they have in abundance, money. These big corporations tend to throw a lot of money at expensive advertising campaigns because that’s what they know.

If your small business wants to survive and grow you need to quickly learn to avoid the temptation to act like your big sister or big brother. Don’t go head to head with mega corporations. You can compete and win by playing your game, not theirs. David did not try to fight Goliath, instead he hit the giant with a slingshot. Your small business is David in Goliath’s land. Change the rules. Don’t want to be like the giant. Instead, find a flyer that will help you promote your business.

What is Marketing? Marketing involves sending messages. Everything you do or don’t do sends a message. Look at all the ways you send messages. Marketing is only one way. Big businesses tend to wear blinders that only allow them to see advertising as sales. Partly because they do it all the time and partly because spending a lot of someone else’s money is fun and attractive.

How can you resend your marketing messages? Here are some things you can use:

Press releases Guest appearances on radio and TV Customer support Sponsoring events and awards Contests Volunteering in community events Online events Product awareness events Public speaking Exceeding expectations Building relationships Through your employees Through your suppliers Through your customers’ support Letters personal

This list is not exhaustive but should give you a better understanding of the potential of the product. Most importantly, it costs much less than advertising and has a greater impact. In small businesses you can spend your hard earned money on advertising. But remember that it is only one type of advertising and very expensive.

The most important P&Q thing to remember in your marketing is consistency and persistence through all communication channels. If you preach good but buy cheap parts you are not compatible. The message conflict will destroy the desired message. If you lose your employees they will lose your customers. If you lie to your salespeople it is reasonable to assume that you are lying to your customers.

Use your advantages As a small business owner you have several advantages in marketing. You can form close relationships. You can use the CEO item. You have limited money so you have to be creative. You are as smooth as a boat while a big ocean boat takes time to change direction.

Close to the customer You make cold calls to prospects, close sales and follow up with your customers. You know how they think and feel. You know why they bought from you or not. Try to tell me that the president of a central bank knows what is going on in the future.

That proximity to your customer gives you a unique advantage. When you launch a new product you can use the information you have gained from your relationship with customers. What is most important to them? Which package is the most attractive? What are the most important things? You are on the front line. Ask questions, listen and remember.

There is something special about being able to talk to the president. Just try calling the president of your bank or car company. You will find disappointments all around. Make it easy for your customers to find you. Bring back the phone calls – even if they refuse to thank you. Many will appreciate the answer.

Create a Personal and Personal Life – so does business. We make buying decisions based on our emotions and get self-justifying thoughts. Don’t hide in your office. Your most important role is selling, and building relationships. Build relationships with prospects, customers, employees, suppliers, and co-workers. We prefer to deal with people rather than useless companies. Even when we have to do business with organizations it is often because of the trust that is created by people.

In a small business your behavior becomes the culture of the company. Treat your employees with respect and pride and they will show respect to customers and pride in the company. Your customers will feel proud and respected – and they will feel good about doing business with you.

Build relationships with your customers. Learn their names, their buying habits, and important facts about them. Make sure you save this information on your database. Include personal information such as birthdays, hobbies, alma mater and family members. Make a habit of contacting all your customers by phone or regular correspondence. Send them handwritten birthday cards, postcards, and notes for important events in their lives.

Use the CEO factor In your business you wear many hats. This helps you better understand the company, your customers and the market. Depending on the time of day, you play the role of a CEO, a sales representative, or a shipping clerk, accountant, quality control or telemarketer.

When your customers talk to you they are talking to the CEO. Your customers feel special when they talk to the CEO. Make it easy for them. Be present and available.

Remember how frustrated you were when you couldn’t talk to a supervisor. Imagine walking into your bank and asking to speak to the CEO? Or when you are buying a car just try talking to the president of the car company. I bet you. Try and drop me a line on what’s going on.

You give a human face to your business. Realize how few CEOs can be the human face of their company. The skills that help CEOs deal in the boardroom are not the same skills you need to build relationships with customers. It is very easy to show your face. When we do business with small companies we like to know the owners. So get out there in the front row. Donate your time in your community, to your chamber of commerce or industry.

Low Income When is low income beneficial? When it forces you to be creative. If you have millions of dollars to spend on advertising you can hire a Madison Avenue advertising team and buy 30 seconds during the Super Bowl. If your marketing budget is very limited – say a few thousand or a few hundred, you need to be creative. You can try to be nice to your customers. Happy customers are your best marketing assistants. They talk about you. It costs nothing and has more credibility than a paid spokesperson. When you don’t have a lot of money to throw at expensive advertising campaigns, you should put more effort into simple marketing methods such as special services, respecting your customers, quick return calls, guaranteeing results, free consulting, contests, …

The best advertising is free advertising. This comes when people talk about you. Do things that get customers talking about you. Something unusual. In the old movie Cool Hand Luke, Paul Newman bragged that he could eat 50 eggs. I’m not saying you should eat 50 eggs, but maybe you could cook a 50-egg omelet.

Nimble If you can’t be big and strong be smart and quick. Become a judo business expert. How many times have you been annoyed by someone quoting a company? “I’m sorry, but company policy doesn’t allow me to help you.”

Company rules are designed to protect the company – not to help the customer. I get very frustrated when dealing with employees who are hired to enforce company rules instead of helping the customer. You can change according to the needs of customers and special events. When you do, let your customer know that you have stepped in with a plan to help them with this special situation. Make them feel special and special.

Adjust your company’s policy to make it more efficient and plan to change the policy to make your customers happy. It will be one of the best and cheapest promotional items you can buy.

Find the most annoying ‘rule’ in your business. What do customers hate about buying your product or service? The most frustrating rules are about time and schedule. Clean up that ‘law’. It will give you a loyal following and give you a great marketing opportunity.

Marketing involves sending messages. Marketing is part of everything you do. Select the messages you want to send. Then review everything you do to match the messages you want to send.

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