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Web-Marketing Analysis Questionnaire
Every day I receive marketing reports that contain statistics and numbers that have the appearance of being important but only hide the true meaning of what is important: human opinion, not rational reasoning, is the basis of many search decisions.
Relying on rational analysis causes people to ask the wrong questions, develop the wrong answers, and create frustrations.
Your website presentation is how you get what your audience is craving. If the profit-making process hasn’t given you the results you want, maybe it’s time to try something else, and that starts with asking the right questions.
Web Design is Growing
The way things are described on the website is changing; Delivering your marketing message in an effective way requires the use of a variety of presentation methods, each targeted at a target audience that prefers the information delivery method.
Some people prefer texting as a way to get information, but many Web users find reading on a computer boring, due to eye problems. Some people prefer audio, which is easy to digest, but in a busy environment where attention is overwhelming, taking action can be difficult. Then there’s video that can have a big impact if done right, but is often set up in a very heavy-handed way.
Effectiveness involves understanding more than the technical aspects involved in production; Effectiveness involves understanding how to increase the emotional impact of content, behavior, ideas, and thoughts.
A tool is useful if you understand how to use it properly. For this reason we have created a series of questions that help businesses create a foundation for online advertising.
Questions that need to be answered
Who Are You Really?
One of the most difficult things that web businesses have to do is to build trust and confidence. Unlike face-to-face marketing, websites are remote and often do not have any assets.
Your website should reflect a personality that your audience can relate to. What we are talking about here is the personality of the business and not yours – it is your image that matters – Betty Crocker, Geico Cavemen, and the Funniest Man in the World from ‘Dos Equis’ beer, none, but they represent the personality of a brand. .
1. Describe your history, culture, and personality of your business?
2. Is that personality presented in a way that captures the audience’s attention, and memory?
3. Does your website presentation have a strong point or point of view?
What Do You Really Do?
Telling people what your company does seems to be the most important question that every business owner and executive should be able to answer without hesitation.
The answers to this question usually fall into four categories: the one-word answer from those who think that everything is a trade secret; a brief description of everything that happened or was done; a series of well-sounding words, which mean nothing, and are instantly forgotten; or simply showing products and services without considering how they provide the audience’s attention.
4. What is your business?
5. What is your secret, marketing message?
6. Does your marketing message solve an argument, solve a problem, touch a strong desire, or attract a lot of attention?
7. Do your ads reflect a personality that your audience can relate to?
8. Does your marketing message offer the prospect of improving the business or lifestyle of your audience?
Why Should Everyone Care?
A cell phone allows you to make calls, send text messages, and take pictures; lipstick beautifies your lips; and perfume makes you smell good – so what? Why exactly do people buy what you sell; What is needed for your donation to be fulfilled? Mobile phones provide information communication and security; lipstick makes a woman confident in her appearance; and perfumes trigger pheromones that lead to attraction.
9. What is your emotional and mental attraction?
10. What makes you special, unique, or different from others in your business?
11. What factors engage your audience and keep them on your site long enough to hear your ads?
12. What factors make viewers tell their friends about your website/business?
Why Should Everyone Remember You?
Every company wants to make money, it is not a goal but a necessity. But making money is a function of the choices you make, and your ability to present what you do in a compelling, compelling, persuasive, and above all memorable way. After all, if no one remembers who you are and what you do, your business won’t get far.
13. Does your website tell a story?
14. Does your website offer bold, unexpected, interesting, or emotional content?
15. Is your website memorable and emotional? Does it tap into the strong passions and life experiences of the audience that shape emotions and behavior?
Setting Up Your Content
The previous one is just questions; What matters is how you use the feedback, and turn it into an effective presentation. Try to act on other threats, and think outside the box.
The answer to how to produce persuasive marketing is found in identifying and presenting ideas and concepts. Success in business is solving people’s problems; try to use that idea when answering these questions, remembering that most decisions are made on an emotional level rather than a logical one.
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