What Was The Budget For No Country For Old Man Copywriting and Direct Marketing Mythbusters: The Myth of One Good Sales Letter (Do You Need One?)

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Copywriting and Direct Marketing Mythbusters: The Myth of One Good Sales Letter (Do You Need One?)

There was a time when one good sales letter or print ad was all you needed. Joe Karbo’s ‘Lazy Man’s Way to Riches!’ ad was just one example. It made money in every newspaper it entered, selling a book for just $10 – no going back, no making money from the list – so ‘see’ to say.

Very lazy when you think about it.

That was a good promotion. According to the same ‘eyewitnesses’, Karbo can put his secretary on a budget and can buy the rest of the newspaper anywhere in the country and earn money.

Another example of this was Gary Halbert’s letter. Selling a small $2 catalog of items that a customer could embroider on their family shirt made Gary one time rich. It was so popular that it was even mentioned on Carson. Carson was angry about his shirt and called Gary all kinds of names.

Interestingly, sales rose after Caron’s admission.

At least Gary had a back end – that’s in the series.

But is this still the case today?

The landscape has changed since the era of direct response. The answers go down, people don’t like to spend money today, more than they have for a long time. At the same time the consumers who respond best are getting older which means they have this annoying the habit of dying. And the younger generations don’t really take the trouble to buy mail.

In all my time in the writing and direct response world I would say that the glory days of huge wealth amassed on the back of great one-stop-shop deals are a myth.

There are simple and effective marketing methods that are being used to create wealth but often there is a lot of planning and advanced ways to make money, not easy let’s use advertising space in the newspaper or send a single marketing letter. (Sadly, it’s just one more reason for the shiny vets to wear rose-colored glasses and talk about the good old days.)

The biggest change seems to me to be in the way of marketing and marketing. You don’t need a single letter or ad. You need one good plan. And a great way to make money.

Karbo sold many books by mail order. Leasing those names to other sellers would be the beginning of money for him – if he sold his products at breakeven, he would not have made them at a profit and made $25 per name on the list of the rental business he would have had. an additional million dollars for every 40,000 books sold.

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