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Changing the Name of a Lawn Care Service
That way, you will choose a name that can serve your business for many years. However, some lawn care businesses find that for various reasons a name change is necessary.
Businesses in many industries have successfully implemented name changes that have improved their marketability and value. Kentucky Fried Chicken became KFC, Datsun became Nissan and Panasonic was known as Matsushita Electric Corporation. And these are just a few examples.
In the next article I will explain some of the reasons why a name change may be inevitable. I also look at the negative effects of the weed service name change and how they can be mitigated.
Reasons for Change
There are many reasons why a name change may be necessary in the lawn care industry. Sometimes business owners are to blame because they chose a poor name from the beginning. Sometimes change is necessary due to factors beyond the control of the business owner.
The main reason why change may be necessary is to lose relevance. Due to changes in the way the business operates or changes in the market, a name may come to a point where it is no longer appropriate. Some lawn care business owners find that changing their name is a great way to shake off a bad reputation and start over. Another common reason for switching is lack of initiative which can lead to lawsuits.
There is one interesting example here on Lawnsite.com of a lawn care business owner changing his name. They started with ‘Quality Lawn Care’ and now they want to change it because many of the operators in the area use the word ‘Quality’ in their names. It has created confusion in the market and they don’t want to be bothered with lawsuits.
Assessing Brand Value
When trying to change or not change you must first see the benefits of what is being lost. If your lawn service has been in business for a short time then you don’t have to worry about the reputation that has been established in the name. However, if you have been in business for many years then your business name will make up a large part of your brand value. In such cases it would be a shame to lose a name that is well known in the market. Although you can redirect customers to a new domain name it is not possible to transfer 100% of the domain name value.
Other Bad Things
Aside from the overall impact on your brand there are other challenges you will face if you decide to change the name of your lawn care business. You may alienate or alienate your existing customers. You also have to deal with the high cost of repurchasing all your stationery, posters and other marketing materials. Finally, you must pay the fees associated with making the change legal.
Prevention Needs Change
The best way to make sure you don’t lose the value you’ve built up in a name over time is to choose a great name from the start. Make sure your name is flexible and will allow your business to grow as you move forward. Make sure it’s unique and relevant to whatever type of service you choose to offer in the future. Make sure you understand your market and start with a name that attracts customers. Finally, you should focus on providing first-class service to your customers so that your name becomes an asset rather than a liability.
Reducing Adverse Effects
It is possible to minimize the effects of a name change if you are careful and go about it the right way. One big idea is to keep the new name the same as the old one. You can change one word and keep other important words.
Be sure to inform all parties you are doing business with, especially existing customers. Communicate clearly with them in writing or email and in person or on the phone. Tell them why you changed the name and what the new name will be. Make change a positive thing by introducing a new name in conjunction with a special offer. Thank your customers for their understanding and apologize for any inconvenience you may have caused them.
Think carefully about what you will do with your old name. If you change your website it’s easy to redirect your old website to your new website. You may want to hold on to your legal rights to the old name for a while if you want to prevent others from using it.
Make sure you find the right and effective name for your lawn care business from the start. Avoid the headache that a name change can cause you.
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