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Review On Mike Dillard’s Magnetic Sponsoring Book
Being a networker myself, I can see the difference between the old school of thought employed by traditional MLM’s decades ago and Mike Dillard’s magnetic godfather book. Mike Dillard was a network for 5 years failed miserably until he decided to wait tables just to earn a few dollars for his daily subsistence until he discovered this technique from a friend that changed his life completely. I encountered the same problems that Mike had so I decided to get his Magnetic Sponsoring book to find out for myself if this was really worth it or it is just a scam out to make some quick bucks. Here’s what I found.
Mike Dillard’s Magnetic Sponsoring, a 54-page book is a complete step-by-step guide for all networkers no matter what company they belong to. Us ordinary networkers have this tendency to market our companies and compensation plans to our prospects who are mainly looking for opportunities who don’t know anything about running a business. Who cares? Yes you could sponsor them at first but after a while, they will start dropping one by one until you are left with only yourself? The cycle continues until you can’t take the frustration anymore and decide to leave the network yourself.
The main emphasis of the book is to establish yourself as an expert so that you naturally attract your prospects. Strategies like providing free newsletters, audio interviews, and even videos to your mailing list will project an image of you as an Internet guru and expert. Is this possible? How do you begin to establish yourself as an expert? Easier said than done. Classic MLM involves the traditional style of calling your “hot market” (relatives, friends and business associates) and “cold calling” or approaching complete strangers. Now, in order to change from the traditional MLM concept to the concepts in this book requires a radical change in approach. You will have to go online and going online requires learning especially if you are not computer literate. Give yourself a month or two to deal with the learning curve before you can grasp everything you need to know.
It also requires a minimum of cash outlay for expenses such as domain name, web design, web hosting and others. The biggest expense you could make is your PPC advertising (Google or Yahoo). You cannot eliminate this and rely on free ads if you want immediate results. Perhaps you can enjoy the fruits of your labor in about 3 months if the strategies are implemented correctly. Less work, savings and opportunities to earn an income beyond your wildest imagination are the main goals of this book. In time you should be on your way to establishing yourself as an expert.
I would give this book 4 out of 5 stars, however, I would like to see more improvements. This book is just a step by step guide on how to attract prospects and tips on how to market it. To be able to get a detailed marketing technique, you will have to buy his other book “MLM Traffic Formula.”
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