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MLM Success – A 4 Stage Journey to Achieve Financial Freedom
Network marketing is by far the most lucrative business model available on the planet. It is the only business vehicle that requires very little upfront investment yet has the potential to make your money more than you could ever imagine, giving you the time and financial freedom that most of us dream of.
However the road to MLM prosperity is not easy. So if MLM is so great why do so many people fail?
Let’s take a tour of the different stages a Network Marketing Distributor goes through.
Step 1 – Network Marketing the Good Old Fashioned Way: We have all encountered this one. This is where a new distributor is asked to go out and make a list of family and friends, have them invite their friends and hold presentations at their homes or hotels.
Now, before I come to sound cynical here, I would like to add that there is nothing wrong with this strategy but I believe that it is very effective. Network Marketing is about building relationships. The problem lies in the sheer scale of this endeavor.
Do you realize how many frogs you have to kiss before you find the boss who will ride with you in MLM prosperity sunset? Most MLM veterans will advocate that you need to talk to anything from 5-30 leads per day! depends obviously on how fast you want to move your business.
When you ran out of family and friends, supposedly your hot market, then you have no choice but to look outside your circle of influence and start approaching strangers, that is, cold market candidates.
This here my friends is where it ends for many people because it leads to frustration because most people are not comfortable with approaching strangers or they don’t know where to start. They will most likely be given a false expectation of what it takes to succeed in MLM and they walk away from the business often labeled as a fraud.
For those still hanging in there, go to the next step.
Step 2 – Direct Marketing – These are any paid methods used to get leads from direct offline advertising in newspapers and magazines to online methods such as PPC (pay per click).
This now gives distributors the scope to expand beyond their friends and family, giving them more time to increase and a way to have more targeted prospects.
Step 3 – Attraction Marketing – Financial Freedom This is when we start entering the ninja stage of a distributor career. There you don’t have to chase people anymore because people start coming to you. You now have something of value to offer and you now brand yourself as a leader. This is what all distributors worth their salt should aspire to.
Step 4 – The Mentor – When you reach this stage you no longer need to recruit. I have had the pleasure of meeting some of these in my MLM career. These are people who are invited to presentations and seminars as guest speakers to advise and inspire. They show us that MLM success is not only possible but that it is also attainable.
You will reach the status of mentor when you truly achieve ‘financial freedom’. Most people I talked to who are in this position found that it took them an average of 10 years to go from step 1 to step 4 where you are earning $ 50,000 – $ 100.00 per month.
Now this does not seem like a bad investment of your time for the rewards you will eventually receive. However, the power of the Internet has now given us the possibility of greater exploitation and if used correctly can significantly reduce the time it takes to achieve success in MLM and the financial freedom that dreams have made.
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