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Does Age Matter In Business? You Be The Judge
Speaking from experience, I know that age can be a factor in business but its impact on success can be a double-edged sword. Whether we are talking about the age of the business, the age of the owners or managers, the age of the product or service, or the age of the market under review, the following vignettes have events that we can judge by, from the obvious to the hidden, from the silly to the sophisticated.
How age can affect knowledge and naivete; foresight and influence; be curious; and wisdom and luck. A businessman who is frustrated by his lack of longevity may succumb to the gambling of careless youth. However, a person with good judgment can move from childhood and oblivion to fame and fortune. More than a question of age, age can be a state of mind, a place where a person can stand his beliefs, thoughts that guide his actions.
My life is a saga of ramifications over the years. I was born to parents in their forties who immediately isolated me from my friends, whose parents were younger. As if raised by grandparents, with only one child to begin with, I had the character of an old man from the beginning. “Fun” was not part of my vocabulary. So when I entered the business at the ripe old age of 23, my positive attitude paved the way for widespread respect and the business prospered as a result.
This is something I have from my father, a businessman himself, who spent most of his time as a frustrated “boss” in my eyes, except when he was on the phone with one of his “prospects”. Then, what a happy spirit he became, only to return to his sad state when the call ended. Looking back, I now realize his problem, a stressful situation he struggled with long before depression became the household word it is today. However, from here, I learned that above all else, the customer was king.
In fact, I have an anonymous client whose target market is octogenarians and seniors. After I started seeing the benefits of my various marketing efforts eight years ago, this CEO who had computer problems at a human resources center recently invited me to move his website so he could get the benefits of unlimited email. This is because he can’t delete mail that has been sent to him but he hasn’t opened it, finding himself with an inbox full of rejecting new arrivals. In order to avoid losing any of these valuables, he also agreed to let me log into his email account and open and forward any mail he has received over the past eight years to an independent account, even if it is mostly spam. I fulfilled his requests obediently without a word of complaint for this difficult task (which he refused to do himself), not to mention doing a complete redesign of his first website, which included new photography on the site I threw for free! My efforts were relentless to tackle everything from the latest SEO to web security services to social media. They may not know how they are doing online but they definitely know if their business is going well, and they know who is behind these promotions. I never received an email, phone call or word of thanks for what I did. But when I finally sent him a smart invoice for months of this work, his check arrived within a day. That’s all the praise I needed.
Ironically, I’ve also recently been working with a group of executives who have built their nonprofit primarily as a self-help tool that everyone benefits from. The idea, known as Aging in Place, is to allow each of them to live independently in their own homes and rely on this service for different reasons. This may include free transportation; chat from time to time; free health advice; help to improve simple houses; and other similar needs. While these seem like worthwhile endeavors, the problem arises when people show interest in joining. Founders restrict their membership to a very small area based on their location and can easily provide support. Their hours revolve around what is right for them and their trading decisions are based on what is the cheapest of the options. No wonder their team is doing well. Perhaps this is a case of being too close to the forest for the trees, as they have no ideas or good judgment on how to run a business well. This can also be due to the inconsistency of age, where you cannot teach an old dog new tricks.
Years ago, I remember when we arrived at the office shortly after 9 am to be greeted by our main account manager, an “older” man (about 40 years old) who owned the only airline in the region, he quickly scolded us for this. This is an unforgivable mistake. Although he took it upon himself to come with us for an unscheduled time, he felt that we should be there to serve during the “good” work. Things were different long before the internet. There was no email, and cell phones and computer technology did not exist. The work we did for him was crudely made of tar and recording tables, reading cameras and printers, rapidograph pictures and news headlines. And our journey from outside our residences took about an hour after managing dogwalks, daycare and school bus departures. At twenty-six, our hands were full.
However, I had to adapt to his careful business behavior, and in time I adjusted my actions, my appearance and my presence. Eventually, that client died, shortly after. People shook their heads when they left and told us that we were done. But it was the guts of our art and the rawness of our writing that held us together, decade after decade. Thirty-six years later, this business is still going strong.
The last amazing story: the tale of two lawyers. For twenty-five years, two competitive but friendly clients have been at the forefront of our community due to the positive results of their cases, they have cleverly spoken to many people through the best business practices supported by their unique commitment to our unique brand. . However, along the way, someone defaulted on the loan, and hired one of our competitors to continue marketing. The other lawyer continued with us for ten years through the Internet while he was having an intimate relationship with the offender. Our strengths in marketing, design and online marketing put our client at the forefront of revenue generation after million dollar results. But the economic crisis made him give up his independence and financial crisis and join a partner, combining their two companies with a failed leader. Just like that, our relationship ended. And just like that, his online presence was shut down, leaving the search engines in disarray. Since all these lawyers are internet geeks, what they don’t know can’t hurt them, or so they think. The link on the affiliate website promised that my client’s bio would be up soon, but I’ve been waiting six months for it to happen. Has age dulled my client’s courage, deadened his spirit, dampened his pride? How can he allow his “friend” to destroy the fruits of all his work by pretending that he is procrastinating? Can he be that blind? My opinion is that the freedom from the obligations of the coming debt while working continuously for the benefit of others outweighs the need to attract future work in the autumn of his years. And I don’t blame him at all.
But he needs to do better and I regret that he made a mistake by taking away my chance to protect him from what he doesn’t know. Age can be responsible for many things such as reduced energy, reduced attention, reduced sensitivity, and stolen vision – not to mention making a person more vulnerable to youth discrimination. But for this writer and business owner, the years have only increased the desire to do the best work, by maintaining strength and seeking good health and fitness; following technology in all aspects; and by sharing my wisdom for the benefit of all. Does age matter in business? You bet!
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