Song With An Old Man And A Child Being Created How to Become a Successful Independent Artist or Songwriter

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How to Become a Successful Independent Artist or Songwriter

The most important skill to have if you want to be successful at anything, is COURAGE. An old Chinese proverb says, “90% of the journey to success is completed as soon as you step outside your door.” The reason most people fail, is because they like to stay inside and watch TV.

Of course, the first step out there is philosophy. As a singer or songwriter, you spend most of your time creating things. If you think that writing a good song, or playing an instrument well, is the hardest part of being a good artist, you are wrong.

Although you have the skills you need to know to get your music noticed, these pale into insignificance compared to the effort and other skills you will need to learn in order to record, market and sell your art successfully.

Fortunately, many creative people also seem to be good at other things. The term “Jack of all trades” could easily apply to many musicians or artists. After all, the first thing most professionals need to learn, is how to find time for their professional life while running a home AND USING A DAY JOB TO PAY THE DEBT! So it is not uncommon to find musicians who are also Physicists, Engineers, IT Professionals or Teachers, to name a few.

Most of these people are content to keep music as a hobby, especially while raising a family. However, we all reach a stage in our lives (usually when the children grow up and leave home), where we want to stop working on “Life”, and instead, work on our “Satisfaction”.

There are few things in life that are more exciting than being drawn to something we created. If our creations can also inspire others, then it is very beneficial.

“The first step outside your door” is taken when you decide to stop creating (ideas), and take action to learn new skills, or employ others to do those things for you.

There has never been a better time in human history to take those steps, either by yourself or with others who can help you.

–Where you had to pay for lessons, or buy books, to learn how to play music, or to play an instrument, now you can find many articles on the Internet (like this one!) that will help you. for free.

–Where you have to save a lot of money to pay for the studio and hire musicians to record properly, you can find all the necessary equipment, even musicians, online that can help. you for little or no cost.

–Where you have to sign a contract to pay a producer and a great studio, you can buy your PC with music software, and work with an online producer, who will give you a chance. making radio-ready recordings.

–Where you need a record company with a lot of advertising money to market and sell your recordings, you can now (with effort), sell and sell your CDs all over the world for nothing.

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The Music Industry does not like the changes that the internet has brought to the business. Digital movies can be downloaded for free by anyone with a PC, anywhere in the world. It’s not just the record companies that have to worry about CD pirates making illegal copies to sell on the black market; They should also worry about every computer literate man, woman and child making their own copies too! This has caused the music industry to start a constant battle with fileharers (making enemies of many consumers at this time), instead of accepting the commercial advantages that the Internet brings to us.

The music industry still believes that 8-16 year olds buy the most records, so they still don’t focus on that market. Recent industry statistics tell a different story, and the key is the “Baby Boomers”.

Yes… The same people who created the above market ideas in the 70’s by buying the biggest record ever, when they were teenagers, are all grown up now! The largest age group buying CDs TODAY, at 26% of the population, is over 45. Not only that, but they still like the same kind of music as they did back then. So there’s no need to adapt your skills to the current teenybopper market if you’re not.

Now that we know the secret, we also know that the next big thing in music, will not be some form of Hip-hop, Techno, or R’n’B; but back to real music, as it was made in the 60’s and 70’s. However, we will be producing with modern equipment in a home computer DAW (Digital Audio Workstation), instead of a multi-million dollar studio!

So, while the Music Industry is still hesitant to try to avoid the new digital age in favor of old business models, CD-type devices, and niche markets; now we can jump ahead of them in many games, find our markets, and sell Worldwide with just a simple website!

Sounds easy, right? … Well, that is the first problem you will face. Many musicians think it’s easy, so there are millions already doing it! So to be successful you will need, like any other business, a proper business plan.

FINAL WORDS

The path to becoming a successful freelance musician, starts with MIND.

You need to find enough time in your schedule to put down the guitar & scoresheet and use your energy to create a proper BUSINESS PLAN. That means you can go back and listen to your music through Joe Public’s ears. You need to think of a business name, logo, and slogan that encapsulates who you are, and what your music is trying to say to people.

Register a “name” for your business by purchasing a domain name that suits you as soon as possible.

Sites on free MP3 sites and free domains do not give you a professional image. You MUST have your own website, or something that gives you a unique look and feel. If you want people to find your music unique & unique, then you also need an image that is unique and unique. This also goes for your email address. Real business people don’t use their Hotmail, AOL, or Yahoo email addresses to communicate with people.

Make sure all your documents are in order.

If you plan to make a living from your skills, you should register as a business or as a sole trader. You need to make sure that all your taxes and expenses are accounted for, so you can buy yourself an accounting package, or learn how to use Excel Spreadsheets, or hire an accountant. There is also a lot to learn about how the copyright system works and whether you feel the need to start your own publishing company, record company, or register your copyright with an agency. Much of this will depend on the laws of your country. Alternatively, you can sign a non-binding contract with a small independent label or publisher to handle all of your music-related records.

You should take the time to develop web design skills, buy ready-made templates, or hire someone to design a website for you.

Make sure your branding and branding are consistent throughout your website, brochures, CD artwork, and any other communication tool, such as email. Make sure your website has a way to get a mailing list, such as an opt-in form or a “double opt-in”.

Develop a marketing plan.

Marketing is all about finding the right market for your product. This may include some consumer research. This can be expensive, so use the Internet as much as possible to find groups of people who like the same music as you. Try to find out more about these people to get a better understanding of who might enjoy your music.

Develop a marketing plan.

Keep a list of magazines, newspapers, TV and radio. Plan an 8-week promotional campaign leading up to the release of your CD. Use any print media, or airplay you find as news on your website. If you have the money to spend, schedule concert dates in your local area for dates that are close to the print dates. Organize a post or post campaign. Contact charities, hospitals, schools and shops, especially anyone who would be willing to play your CD in a public place. If you want local stores to stock your CD, you’ll also need barcodes and display boxes. Use the mailing list you’ve been collecting on your website to promote any news to your fans with a regular newsletter. Give away free tickets to gigs, or run contests for free CDs. Use your fans as leverage to increase your marketing efforts.

Don’t sell yourself.

Make sure that any music you choose to offer as a promotional MP3 is different in some way from the music you are selling. EG It could be an obscure original mix (demo), or a different mix, or a song that you won’t release for sale. Otherwise, make sure that all the samples you make for your recordings are very short, or very low mono samples. The price you set for your output should not be much lower than that of the major record companies. Your price tells your customer what “stage” you are in business. Price yourself too low and you risk losing customers because they think you’re an “amateur”.

Make yourself and your CD easy for your fans.

Always answer any emails promptly. Check your email once a day and answer new questions immediately. The average time most people expect to receive an email response is 12-24 hours. Not SPAM. Make sure you only send bulk emails to people who have joined your mailing list, and if someone wants to opt out, make sure you delete them immediately (not weeks and 10 disgruntled emails later!). In order to contact businesses, you must write personally and individually to each of them. Always use a business “signature” with your professional or business name, wording, website address, and possibly even your phone number, for every email you send. If you’ve released a CD, be sure to add the link too! If your CDs are professionally reproduced and barcoded, you can also expand from selling them through online stores such as iTunes, Amazon, and CDbaby, to mass markets. You should also sell from your website or provide links to stores where it is available.

Don’t Stop “Networking”

Carry your business cards with you at all times. In any conversation, if someone mentions music, or gigs, make sure you announce yourself as an independent artist. If you have a smart phone or MP3 player, make sure your new CD is there! You never know who you might meet in the supermarket. The first thing someone will ask when you say you’re a professional artist is “What kind of music do you play?” If you have an MP3 player with you, you won’t have to answer! (This is always a difficult question for an artist). You can just play with it! Also be sure to frequent music related newsgroups, forums, posters, MP3 sites, chat rooms and more.

Finally, “My Marketing Idea of ​​the Week”

Familiarize yourself with all the P2P file sharing practices that the music industry hates so much. You can take your chances. Create ads or lo-fi samples for your music or CD and write them like this…

John_Mckeon_Friends_SoundsLike_Simon_&_Garfunkel.mp3

Make copies of any famous artist you think sounds good to you, and save all the files in a shared folder. So, every time you log into the service and someone searches for music by these famous artists, your music will be in the search results!

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