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Postcard Marketing – How To Successfully Combine Traditional Marketing With Internet Marketing

I remember it like it was yesterday. I had a list of leads that I bought and I got to work on the phones. Have you ever done this? You talk to people who are happy to hear about you, right? Yes…do we all want to.

Time after time, “How did you get my name?” “I’m not interested!” “I told the last 3 people to take me off your list!”…and so on and so forth.

Yes. Here I tried to do one of the most innocent and noble things a man can do, to his family. To do this I chose a future that would allow me to help others have the same freedom I was looking for. I don’t call people cold. I was calling people who asked for information. With time, if you persist, you learn to brush these. But when you come to really try to help someone and they lash out at you, it hurts.

Most new people in the industry will not survive this rejection very long. But that’s how we do it right? There is no better way, right?

I used to think that, and then someone told me about postcards. I heard that they generate a HUGE response……20-30%. People called YOU. I had to try it. Sure enough, it worked. A few days after I mailed the postcards, call after call after call keeps coming. People calling me. I was hooked. Never again would I have to call a list of leads and find people who called me to call them.

So just what is it about postcard marketing that is so powerful? Well, I would say it is a combination of having prospects hunting YOU and having prospects then get introduced to your business through duplicable online systems. The moment you realize that you have married these two together, you will go to bed at night feeling like you just found the pot of gold at the end of the rainbow.

How would that make you feel? How would you sleep at night if you KNOW that several people would call you every day hungry to learn about your business? Would you sleep at all? I’m sure not when this happened to me first.

Well, just what do you need to make a successful postcard campaign? Also, is there an advantage to using postcards with internet marketing as opposed to doing straight internet marketing?

I will answer the second question first. The advantage of using postcards is that it can jump start your internet marketing campaign. Hacking the Internet is very effective (if done correctly) and most of it is FREE. Free works well with most people because most new distributors are broke when they enter the industry. However, an internet campaign takes time to ramp up. The biggest advantage of adding postcards to your marketing is that it will speed up the process for a low advertising cost.

Well, what do you need? Well, it probably goes without saying that you need postcards. Buy postcards directly from the post office. You can even find them on their website if you want to order online. Go to usps.com and look under “stationary.” They cost $0.28 each and the coupon is already applied.

You will need a mailing list. There are several sources for the list. You can buy OLD leads from many lead vendors for as little as $0.03 each. They will normally be several weeks to several months old. But they will work surprisingly well.

You can also buy general demographic mailing lists. Looking for people aged 25-35, married, home owners, earning $40K to $75K per year. Buying a list of this nature will give you more targeted mail, but it will also cost more. Personally, I have always used the cheaper old leads.

Well, that’s all for your offline tools. For your online tools you will need a website with a COMPLETE video presentation, a squeeze page (also called a lead capture page), and an email campaign. These are the tools you will use to present your business to your callers.

Now that we have all the tools, just what do we need to do? Well, the first step is to write your postcards. Get your mailing list and the Forward address with the prospect’s name and address ONLY. NEVER…EVER….EVER…EVER put your address on the postcard. If the address is fake or undeliverable, let the post office throw it away. The return address will reduce the curiosity factor and people can also judge you based on silly things like your street name. Bottom line is your response rate will drop if you use a return address, so don’t do it.

On the back, WRITE THIS message:

(Candidate’s Name),

Would like to talk to you about a part-time management position with my company.

(your first name)

(your phone number)

That’s all. Write them like this and put them in the mail. I recommend you send 200 per week. If you receive a response of 20% (very normal for postcards), 200 will offer you and 40 new prospects every week call you. Do you think you can get a registration with 40 people who call week after week?

Now what do you do when these people call? First, understand that most have no idea what this postcard is about. They simply went home, got the mail, and found this really weird handwritten postcard. Simply to satisfy curiosity, they had to call. That’s okay. To manage the situation, you need to start asking questions. Because they are calling YOU, you are automatically positioned to be able to interview them.

Here are the questions I always ask:

1. “What made you answer the postcard and what might you be looking for?”

2. “What is your current profession?”

3. “Do you consider yourself teachable?”

4. “Do you have any leadership experience in or out of the workplace?”

If you don’t find any issues based on their answers, tell them you’d like to go to step 2 and email them a SHORT video (however short-it’s a relative term) that will give an overview of the company and compensation. system. If they give you a hard time, or if they want more information on the phone, say, “It’s all about the video, what’s your email address?” If they still object, they are not the person you are looking for, move on.

The email should be a link to your squeeze page. Therefore, in order to see the video, they must participate in that will not only tell you they were there, but they will also allow you to stay in email contact until they tell you otherwise. You should not call anyone back unless they participate.

When you call back, they MUST have heard the full story through a 3rd party, double system. Simply verify that they have watched the video and ask if they are open to more information. If they say yes, schedule a 3-way appointment on your corporate overview conference call. Make sure you tell them that they will get all their questions answered then.

After the conference call asked, “What questions do you need answered before we start you?” If they have questions, answer them. If they don’t, help them sign up. Congratulations. You’ve just combined traditional marketing with Internet marketing successfully and in a highly replicable way.

I have personally sponsored several people who follow this method. I know it works. I also understand that some of you may be in a company that lacks some of the pieces I mentioned above. I tried to make this approach as generic as possible, but each exact approach will probably need to be adjusted a little for each company. The principles will always apply.

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