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4 Questions To Ask Your Clients Before Working On Their Website Design
One of the biggest trade secrets of successful web designers is that they have the facts clear about their clients. What these designers do is that they approach their clients with a series of questions, which they think are important for the web design project. Some of these questions are common and related to web design projects undertaken by any website designer. Let’s take a look at these questions that you can ask your clients before you start working on the projects.
Why do you want this site (or why are you getting the site redesigned)?
By knowing your customers’ main goals for the site design, you will be able to guide them well and provide them with the best solutions.
More often than not, clients want to redesign their site to beat their competitors. In this case, you can ask them about what kind of features their rivals have (and don’t). Then let them know how they can achieve their goals through successful web design, which will help them stay ahead of the competition.
What is your company all about?
Occasionally, you may also have the owner of a start-up as your client. then what? Easy, just sit with your client and know everything you want about the background of the companies; ask them about their short-term and long-term goals for the company, what image of the company or brand they want to portray online and more specifically, what call-to-action they want visitors to take when they visit the site.
Remember, knowing your client’s company inside and out will go a long way in helping you design a successful website for them.
Who is your target audience?
If you have a chance to ask your customers one question, ask them who their end-users are. This is one of the most basic and important questions in terms of web design. After all, if you do not know who the target users are, the chances are that you will end up designing a website that may not at all appeal to the users and will spoil your efforts. Therefore, it is important to know and understand your customers’ end users.
For example, a website designed for female users will be different from a site designed for executives. You surely wouldn’t use all shades of pink on a corporate website would you?
Everything you DON’T want on your site?
Many people explain their dislikes more easily than their likes. You never know if your client falls into this category and hence, you must be prepared with this question. Find out what customers don’t want from their site and write it down for future reference.
In this whole process, they can eventually come up with better alternatives for the site, which will make your work easier.
So these were some of the questions related to every web design project that will help a web designer design a successful website.
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