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Product Recall Statistics – An FAQ for Manufacturers
Manufacturers of consumer goods in the US market are aware of the risks and costs involved when their products have poor design or manufacturing. The US Consumer Product Safety Commission (CPSC) website points out that there is a real reason for caution among all manufacturers: death, injury, and property damage from consumer products. accidents cost the US more than $700 billion annually.
The CPSC’s “November 2007 Recall and Product Safety News” highlights several recent recalls that have been designed to protect consumers from hazards such as lead paint. in toys for furniture.
This is an FAQ for companies that are currently considering a product recall or who work in an industry that is at high risk of product recall in nature. layer.
FAQ #1: What type of equipment is most likely to be returned?
A: According to an analysis of “November 2007 Recalls and Product Safety News” available on the CPSC Web site, 36% of recalls in that month involved small items. or toys. Close behind are products in the following categories: jewelry/clothing (13%), electrical/electronics (13%), furniture (9%), and machinery/vehicles (6%). Other products represented at the CPSC’s November recall auction include apparel, beauty products, outdoor/sporting goods, and home appliances. school, stationery, racks and tools.
FAQ #2: What is the biggest risk associated with recent recovery?
A: The information contained in the November report was implemented in order to avoid many of the dangers to public and consumer health as mentioned. at CPSC. By far the most dangerous potential of the recent recall is the presence of lead in the recalled product (47%). Other hazards include risk of fire (19%), damage/bodily injury (11%), choking (6%), lacerations/cuts (6%), strangulation/suffocation ( 6%), and electric shock (4%) ).
FAQ #3: What are the most common causes of product returns?
A: Returning items can happen in two ways. The first is the result of many complaints from the consumer base to the CPSC or other government agencies about the original product. (These complaints can be directed by consumers directly to the CPSC Website). The second is when proactive or cautious manufacturers or distributors of a given product suspect a defect or flaw and decide to err on the side of caution by instituting their own recall plan to take action. However, the CPSC is ultimately involved in all consumer recalls — given the product in question is one of the 15,000 products that fall under the CPSC’s purview.
FAQ #4: How will my company determine whether we should return the product?
A: The decision whether or not your company should return the product should be based on many factors, both internal and external to your company. In general, many dimensions must be taken into account when deciding whether to publish a campaign. Law, finance, justice, intelligence and politics are all involved. If you are facing a recall situation and would like more information, visit the Consumer section of the CPSC website for the regulations and consumer guidance.
FAQ #5: What options are available to me to get a message out to customers and suppliers during returns?
A: The nature of most returns is important. Companies have many options available to them to get the message out to relevant people, including direct mail, press releases, e-mail and telephone advertising. The fastest advertising methods for resubmitting advertisements are telephone and e-mail-based campaigns. However, the phone plan may be the most accurate to use, because the company’s customer base often does not have email addresses for many customers, while the data Phones are convenient for most or all customers.
Experiencing a product recall situation is something that every manufacturer or supplier wants to avoid. However, because most of the consumer products are affected by the recovery – and put the danger to public health at stake – the decision to use the plan is usually the least-cost and best option. If your company is facing a recovery situation, it is important to make quick, accurate decisions about who to contact and what to say. back that customers will hear. From a forward point, choose the medium for your social media based on the following: time-to-market, chance to reach a percentage of customer impact, ease of operation, and cost.
Source: US Consumer Product Safety Commission Web Site
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