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Which Toy Will Grab Consumers’ Attention in 2017?

Rubik’s Cube is just the beginning. Then came Cabbage Patch Kids (and Garbage Pail Kids), Trivial Pursuit, Transformers, Barney, Teenage Mutant Ninja Turtles, My Little Pony, Beanie Babies, and Pokemon, and more on the way. One important gift per year. They went viral before that meant anything. The debate has always been, “are marketers forcing these things on us or are consumers out there all on their own without the help of marketing?” Business professionals – when they are lucky – like to point to their own efforts, otherwise they will get the job. Consumers say they choose themselves. Maybe it’s a combination of the two, with a little more emphasis placed on business impact.

So we come to the new Christmas season. New toys. New gimmicks. New products. “Which of these new toys will go viral?” is the kazillion dollar question to know the answer to. Even if they get it right on a product for a year, they can retire tomorrow.

Two toys from the 2016 shopping season are likely to make a comeback for the 2017 market: Fingerlings and Hatchimals.

Fingerlings are essentially finger puppets that wrap around the finger. They are small, cute, and will be fun for children under the age of seven or eight. There may even be opposition to parents like My Little Pony have their Bronies. Yes, let’s not despair.

Hatchimal creatures first hatch out of a large egg. When your child plays with the egg long enough, it hatches and comes out a fuzzy creature. But it doesn’t end there. He talks and walks and dances. Your child should be able to take care of it through the infant, toddler, and toddler stages. (Sorry, no junior or senior levels)

So, you are buying a pig in a poke, so to speak, it hatches, and must be taken care of much like the Tamagotchi animals of a few years ago. This year is called Surprise! You will get two eggs for the price of maybe one and a half. Double the fun for less than double the price. To be fair, though, they are cute little pets, and your kids can spend a lot of time with them.

Marketers seem to be pushing both toys this year but it’s anyone’s guess which toy will dominate the market. In fact, the market is ripe for three or four viral toys.

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