Average Weight For A 4 Year Old Boy In Stones Mobilising Games to Go Global: Internationalisation and Localisation

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Mobilising Games to Go Global: Internationalisation and Localisation

The days of the Cold War are long gone and have been replaced by the hot topic of global warming. ‘Colonisation’ and ‘Super-power’ may become dirty words these days when world peace and fair play are mantras for our planet’s survival.

However, in the past few years, there has been a new power slowly but steadily rising on the horizon: Enter the APP Store Super Power!

In the year 2014, Japan and South Korea have done a great job and passed the US by revenue from Google Play. The report puts China at #3 by revenue from the Apple App store. South East Asia is a huge market- Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam account for almost all of the revenue from gaming in this region of the world.

What is the takeaway from all of this?

1. Language is irrelevant.

2. The appeal of games and mobile games is a global phenomenon.

3. Big money is involved and this means cut-throat competition and minute-to-minute planning to drive successful apps and games.

4. Games and apps worldwide and regionally drive the movement in apps and games.

5. In addition, the easy way to find people for fun is now literally in the hands of a hand-held cell phone. No disapproving thumbs were given to such efforts.

The game must go!

A stationary stone gathers moss

The driving force behind business is profit. The sports world is no different. This is a very competitive world and the gaming market is killer. To survive, evolve, and bring home the bacon, apps and games need to be more than just fun for the boy-next-door: they need to catch on new platforms and businesses. And they must be quick and furious about it or fall by the wayside.

How do they do this?

Internationalism and localization

This two-step process is what enables the game to adapt to different regional cultures and languages. It should include:

Analyzing words and locales that will determine which location is used based on date, time, and number format.

Adapting the user interface

The code should be multilingual

Locale (not language) settings should drive the document formatting as different countries will use the same language, just as people travel across different countries.

The user interface should be ‘mirrored’ when using right-to-left languages; the only exception here might be phones.

It is also necessary to test the app or game internationally to identify auto-layout problems and strings that are not part of the international-localisation process.

Fun doesn’t have to be stressful

Games are for fun; the gamer can not be subject to confusion, anxiety. There is no place, either, for cultural and political inappropriateness or injustice. Regional play should ensure that the translation, international, regional should be faithful to the original.

Many gamers take their games seriously. Local games, including those on mobile platforms (iOS localization or Android), should keep players completely immersed. The whole fun in the game is to transport the players to a world of dreams more exciting than reality, where life can be repeated in battle with animals strange in a strange unknown land! Nothing should disturb this ‘suspension of disbelief.’

Localization must be from the word GO

Game localization cannot be an afterthought and game developers would benefit from putting a ‘let’s see’ attitude. Successful developers understand that video editing is an important part of the development process along with coding, design, or writing. In the early stages when games are developed and played on limited and restricted platforms, this ‘afterthought’ may be possible. But with the growth of technology, and the increasing need for games across language, culture and geographic boundaries, video game localization has come into its own. personal.

Localization- NOT defined

It should be made clear by now that playing international and regional markets is not just about language. It encompasses cultural symbols, costumes, ethos, environment … everything that goes up to become civilizations, in fact!

There are several pitfalls to avoid:

Concerns about crime and the importance of capturing the moment of business can drive the interpretation of incomplete games. The content should be clear when interpreting the text even at the level of the game. The complete picture should be kept in mind.

Localization should be an early decision in game development because the cultural context needs to be true from Day 1. For example: women dressed poorly will there are problems in some countries. If this isn’t decided early in the design cycle, it can become an expensive, irreversible headache when the game needs to be moved to a commercial environment. correct

Games must evolve with current events. Consider the example of how a spate of pedophilia cases in Belgium are not willing to use the word ‘pedometer’ in a game of weight loss because of the negative connotation such as a prefix is ​​available.

The split file makes the game moddable and the translation can be included in the local version.

A copy-edit or cut-off date for text changes is a good idea to control translation costs and keep games updated on time.

Be aware of cultural issues, taboos and sensitivities from the start.

Accents are important for speaking. A cowboy with a Texan twang is ludicrous in a video game meant for the Chinese market.

Who does the localization?

Game developers pour millions into game development. So, he has no decision to cut corners when it comes to video game localization to make inroads into new markets.

A cheap translation that controls the price will lead to a successful flop and make the international producer liable.

Whether it’s art, translation, marketing, packaging, or cultural connections, it’s a highly technical skill that’s the responsibility of professionals. and wise.

Time is the key to capture the heart of the business.

Determination and confidence are necessary to fight the evil threat of piracy that looms large on intellectual property.

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