Average 4 Year Old Says What 48 Times A Day How To Turn Your Lead Graveyard Into A Goldmine

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How To Turn Your Lead Graveyard Into A Goldmine

Are your valuables turning to dust?

Once you’ve generated leads with your Lead Generation System, what do you do with them?

A mistake that many business owners make is that if they expect to sell more, they should create more leads. This is true, but can be an expensive process. A better solution is to shift many of your practices to buyers. How do you do that? The answer is by following good business practices.

But most businesses are just not good at following up with leads and customers. There are many reasons for this (which we will explore shortly). But first, I want to ask you all a few questions about your own practices. So get out a pen and let’s get started. Be honest now:

Is your tracking bad (stacks of business cards, notes on notebooks, etc.)? Are you taking more than a day or two to get back to prospects and customers? Have you ever forgotten to follow? Are you too busy to follow directions? Have you let any hard earned money slip through the cracks? Do you think that people will call you back if they are interested in working with you? Are you afraid to come across if you follow up too often? Do you mark a leader as “dead” before you have contacted them at least 7 times? Are you sending the same sales and marketing information to all your new leads? Do you spend more time educating prospects instead of selling? Give yourself 1 point for each “yes” answer. If you score more than 3 points, you must correct your failure.

Why are companies not following suit?

– They don’t remember,

– They focus on lead gold,

– They think people will call back,

– They don’t want to push,

– They don’t know the impact that surveillance will have,

Failure to recover is expensive

67% of leads generated from your website will tell you “no” today but will plan to buy in the next 10 – 12 months -Gartner Research

80% of the leads you thought were “dead” will buy within 24 months. – Sirius Judgment

How often should you follow up on your sales?

2% will close on the 1st call

3% will close on the 2nd call

4% will hang up on the 3rd call

10% will close on the 4th call

81% will close after the 5th call

When do sellers stop their surveys?

48% stop after 1st call

24% stop after 2nd call

12% stop after 3rd call

6% stop after 4th call

10% stop after 5th call

In a typical day you will have 10 leads that result in a lead that closes immediately, 1 leads you think of a warm or hot lead that sales people work with frequently and about 80% or 8 leads are cold leads, meaning they haven’t yet. necessary. In a year, this gives you about 2000 leaders who often end up in the grave.

What happened with 2,000 cold leads to your sales target?

They turn to dust!

So what happens when you fix your failure?

What if you could change only 20% of the leads you let turn to dust?

This will give you 400 extra eyes.

Let’s say our average sales price is $500. This is $200,000 in additional income. This means that for the same campaign (same dollar spent) you have more than doubled your sales. Like panning for gold and making sure you collect every nugget.

You can work out for yourself what will happen if you close 40% of your leads without converting.

Isn’t it time to let your customers and prospects slip through your fingers?

What is a good survey? Follow-up is good old fashioned hospitality and building relationships. Think about the barber in your village and the trust and commitment he has built with local patrons over time.

Follow-up is not a constant barrage of sales calls.

Effective Follow-up Is A Combination Of Advertising And Different Content Like, email, direct mail, phone, voice mail, fax or text.

Without monitoring you are not only missing out on opportunities for upsells, you also don’t know if you have unsatisfied customers who can help you improve your business.

With tracking you can segment your dissatisfied customers and happy customers and provide different tracking options that are appropriate for each. This can be a step in any customer loyalty program.

Example of a session for new customers

– Send a “thank you” email or letter. – Email customer satisfaction surveys. – Email useful tips. – Now cross-mell and/or upsell offers. – Ask for a referral. Make a “thank you” call. – Provide registration for communication. – Place them in the consumer’s health.

Examples of advertising new leaders

– Email (immediately): Send a free report.

– Email (day 3): Provide additional resources and free notifications to understand the relationship.

– Email (day 5): Send more tips and tricks.

– Report (day 7): Free new report.

– Email (day 14): Sign up for future notifications and other useful content.

By following the prospects and customers in place, and automating wherever possible, you can convert more of your prospects into sales, get back sell through customers and grow your business without increasing your staff. In short, capture your prospects and customers and don’t let them run away from you.

Now the key is to put the right analysis into your business. Do this:

– Make a commitment to make a positive return in your business.

– Schedule time to set up follow-up services for both prospects and customers.

– Find a system that will help you restore your services.

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