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The Successful Fitness Professional’s Marketing and Advertising Secrets

There are more fitness professionals, gyms, fitness centers, and exercise options for consumers than ever before. There are too many social media posts, tweets, and pins and less time to look at them. Essentially you will be paying more for less sales of your promotion or your radio or TV ad than before.

It means that you have to be more efficient with each piece that you prepare. Whether you’re talking about fundraising and social media campaigns or you’re putting out ads and direct mail on a regular basis you want to make sure you’re getting a response. Here is a helpful guide.

1. Your ad is targeted to the customer and their unique situation. Gone are the days when you can throw out a special discount on a service or product without a reason to buy it.

2. There is a call to action. Examples include: call now, click here now, and stop by today before it’s too late. Your customers need to know exactly what you want them to do next. Tell them.

3. There is speed. Offer good until midnight on Friday. Scarcity can be a part of high speed by including some openings. Act now: there are three left.

4. Provide relationships. Stop by for your free gift today. The first fifty attendees receive a free t-shirt. Click here for your free map now.

5. Key topics that attract customers, you have two seconds when a customer decides whether or not to open your email or continue reading the fine print of your brochure report. It’s better if it competes with all the inbox, kids, dog, dinner and yoga.

6. Beat the rice. Your reading level should be between level 5 and level 8. It should be clear what this request is explaining and why your reader should pay attention or continue listening. The reader thinks, I’m busy, why should I bother?

7. Weak eye flow. In advertising or pictures that have no place for your eyes to go to the ground, the reader gets tired and frustrated or bored. Remember that you’re landing on the eye is ready and what you want. The best you have is the placement of the call to button is where they land. It helps if it is a different color.

8. Include photos. Remember, however, that your photos are relevant. If you see the picture of the charming thin 22-year-old red-head, that will attract the most eyebrows. If your target market is 60 and gray hair you will lose it before you pitched.

9. Say what they say. If a customer asks for food advice, by all means use this message. Often though they talk about fat, weight loss, thunder thighs or belly fat. If you want them to hear you, speak their words.

10. Test it. Even if you have checked all these things you can make mistakes. The above list is research. Pulling them together in a way that works is a skill. So create two ads, or two newsletters, and try one season. When you decide that there is a common answer take that and use it or do another test, change the other topic.

If you do this, there will be a chance because most of the fitness business is not unless they have hired someone to talk to them, you will set yourself apart. You will always attract better customers.

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