Are 4 Year Old Horses Faster Than 3 Year Old Thirsty Horses Are Good For Your Network Marketing Business

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Thirsty Horses Are Good For Your Network Marketing Business

In Richard Poe’s book Wave 4: Network Marketing in the 21st Century, it tells a story of a woman who has created a huge organization in one of the big, long established MLM times. He has a downline of several thousand distributors, but his monthly income is only a few thousand dollars. His business was stable. No money to support his downline will make him grow.

He knows what the problem is… most of the people in his organization are not hungry. As the old cliche goes… “You can lead a horse to water but you can’t make him drink.” If you want to grow a business in network marketing, you need to have a thirst. You need business people. You want people who will follow your lead and give you success.

A math game…or something else?

It’s my opinion that network marketing always comes from thinking – collecting names of friends and family, the 3-foot rule, holding meetings at home, one of the coffee shops, meetings in the hotel every week – training network marketers to become employees. It’s all about getting a “yes” or “no” and moving on to the next prospect. It doesn’t tell network marketers what to do support.

You’ve all heard the saying, “it’s a numbers game.” Well, when it comes to nurturing visions, when you’re belly-to-belly with them, nothing could be further from the truth. It amazes me when I see experienced business people, people who have been in the business for 5 or more years, are still happy to name someone who will say ” yes” for their time. That’s all they know because that’s all they’ve been taught by the law school of MLM.

While getting a “yes” can feel good, it’s not necessarily good for your business. Why? Because most people who sign up as distributors should not be in network marketing. Most register for easy money. They want to get rich quick and they will get out of there faster than you can put it in, to the next idiot who tells them they can make thousands of dollars a week do nothing. Your time is very important to support these people.

The Difference Between Motivation and Action

There are important differences between support and recruitment. When you are looking for a job, it is a decision to join you or not – you give them all the power. When you support, it is you who decides – you have the power. In other words, you are necessary them for your time.

You don’t want anyone in your business. When there is hope, your attitude and thinking should be that you have a business of millions of dollars and you are looking for a good business.

Who do you want in your multi-million dollar business? A poor person? Someone who needs to pay off their credit card? A penny pincher who shops at discount stores? Someone who is self-confident and weak? Of course not…

You want to support motivated people who have big dreams, people who want as much or more than you do. Empowering people is all about finding your vision’s “REASON WHY”. If you have a prospect who has shown interest in your time, don’t rush to sign them up. Find out why they are looking. Find out their motivation level. Ask them the hard questions and listen.

Connect with your prospect’s pleasures and pains

Believe it or not, but every decision a person makes is in an effort to gain pleasure, or avoid pain. People are more motivated to move away from pain than they are to move toward happiness. Find out what your patient’s pain, or problem would go away if they had all the time and money that your business opportunity can provide.

What level have they reached in their career? What price do they pay for managing their salary? Is it time to be away from loved ones? Is it burning out of stress? Is it not possible to live a healthy life? What else do they want to escape?

Then find your satisfaction. Ask them about their dreams that they can achieve by creating opportunities.

But listen carefully to the thoughts behind the world’s speech. It’s not about what they say, but also how they say it.

At the end of the day, building a downline that will grow and reward you is like panning for gold. Most network users are happy to take anything that glitters and hope they get a gold coin or two. Leaders know the difference between a fool’s gold and the real thing. Managers value their time and are willing to invest in people who really want to succeed.

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