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Market Your Football Program

Building a good soccer team is like building a business or building a home. Before building a house, you must have a solid foundation. When building your football program, your program’s foundation starts with the community. Good community support will help see your program through its ups and downs.

1) Get involved in your community

Get involved in things not related to football. Before you can ask for community support, people need to know who you are and what you stand for outside of your winning record. There are many opportunities for you and your employees to work in the community. Speaking at the Rotary Club. Volunteer with Habitat for Humanity. Organize a summer reading session with your players to read to elementary school students.

2) Build a partnership

Establish relationships with local businesses that your program and businesses benefit from. Often, these are fundraisers with local businesses. Come back, donate team clothing or access team events and access fan events.

Have a local business sponsor a race to run at halftime or during your soccer game. Pre-game tailgate parties sponsored by local businesses (great radio stations) are another idea.

All coaches should have a weekly radio station broadcast from a local restaurant. The restaurant was well received and the business increased on the night of the show. The teachers talked about their work and the community. Everyone wins.

3) Tap into your program history

Whether a coach has been at the school for one day or ten years, he should do his part to understand the history behind his school’s football program. With that knowledge, teachers can use that history to their advantage. Schedule reunions on weekends, especially for teams that are doing really well. Build Power, get in touch with all the “famous” students, respect the program’s college football players. Tapping into the program’s past helps build community support and fundraising.

4) Have good ideas

Whatever the teacher does, he should be as creative as possible in creating the program’s foundation. Make small changes to existing events or come up with new ones of your own. Create an Honorary Coaching Program where a local business sponsors someone from the community to be an outside coach for a game (or a quarter or half a game ). Any idea that the trainer will have to help build community support is worthwhile.

If the coach does it right, building community support will create the foundation for a successful career. Leveraging your community resources is a win-win for everyone involved – the community, local businesses, and, most importantly for coaches, the sport.

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